LUSH FLAGSHIP STORE

RETAIL (2020)

PS.Cafe at Raffles City

252 North Bridge Rd, #03-37, Singapore 179103

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This project analyses how the existing shopper’s habits in LUSH could be adapted and triggered in a flagship store by tapping into the sensorial aspects of a consumer. The project taps onto the existing senses of shoppers that makes them moves and react in a certain manner within the store itself. 3 senses, “See, Touch and Smell” were observed, thus it was used to develop deeper into the flagship store experience tapping onto these sensorial aspects, allowing shoppers to wander into the space, finding their own preferences.

Final Year Project — BA (Hons) Interior Design

The Glasgow School of Art

2020

Circulation Flow — 1

Circulation Flow — 2

Circulation Flow — 5

Circulation Flow — 1

CIRCULATION FLOW

Vito Acconci’s Following Piece was used as reference in documenting the movement and flow of individuals within the space. Multiple individuals were followed to provide a deeper insight of shopper’s habit within the LUSH outlet such the action that was made in the journey as well as the behavioural aspects. By analysing each individual’s behaviour and action in the store, it allows a comparison between the documentations, thus, narrowing down into the common action and behaviour that shoppers had in LUSH.

SMELL — SCENT

In the current LUSH store, the scent of LUSH becomes overwhelming due to the products displayed. From miles away to being in the store physically, the scent overwhelms the senses of shoppers such that they could not smell the products unless it was brought close to their nose.

TOUCH — FEEL

Being a beauty store, many customers would test out the products on their hand before purchasing them. In LUSH, they had a station where shoppers could experience the product by using the metal bowl as a sink. By testing, it allows shoppers to feel the texture as well as the after effects of the products. This station also serves as an interaction between the staff and shopper to understand more about the products.

SEE — COLOURS

With LUSH emphasizes their environmental stance, most of their products were served and displayed in its raw form. However, certain products require to be contained, thus were packaged in a black recyclable pot.

The black pot in turn becomes a distraction to
shoppers such that they were not able to focus on one section and were unable to differentiate the products. Therefore, most shoppers were drawn towards products that were coloured as it stands out amongst the black pots.

The collage was used to conceptualize a person wandering through the vastness that contained different scents and the person navigates into the space by intuitively following the scent which captured their attention.

PRODUCTS

SELECTION OF COLOURS AND SCENT

After observing, 3 senses (smell, touch and see) were identified, thus, will be the key factors in developing the project.

In order to integrate the 3 senses with the products, a research was conducted on the products to carefully categorise the scent, colours and textures. The colours selected were Red, Yellow, Green, Blue and Purple which was also determined through researching into LUSH’s best-selling products.

PROPOSED

ZONING

PROPOSED

CIRCULATION

EXPERIENTIAL POD

Frosted glass was used as the exterior to create a
mysterious, dreamy effect. The inner pod consists of small opening which upon viewing through from inside, it creates a shadowy figure. When the pod is empty, unused, it remains bright.

When someone enters into pod, upon closing the glass doors, the space will darken as an indication that someone is inside. By dimming the space, it heightens the user’s senses such that they have a full immersive experience of the zone.

PROPOSED

MATERIAL

EXPERIENTIAL WALL

The scratch and sniff wall were used to contain the smell within the space instead of having it diffuse around the store, overwhelming the senses of shoppers. The wall uses the microencapsulation technology which releases smell by rupturing the micro spheres in the wallpaper.

Upon scratching onto the experiential wall, it releases the scent of roses allowing shoppers to get a preview of the smell.